Facebook Video format - Everything You Need to Know!

Facebook Video Format - Your Facebook videos require a great deal of creativity and also a lot of time to make, particularly once you begin considering producing numerous videos back to back. They're conveniently worth it, as 71% of Facebook users increased their social video watching in the last year, and also 60% even more are expected to do within the next. Indigenous videos are additionally prioritized in the algorithm more than other content, as well as are given much higher reach than outgoing web links or potentially even text-only blog posts from your Page.

We're huge followers of Facebook video marketing right here at Snappa, but we've always observed that after all the job it requires to produce a wonderful Facebook video campaign, there's one place that organisations frequently neglect to listen. That's the video ad style.

In this post, we're going to take a close take a look at the most effective Facebook video style that you can use, why it matters, and exactly how to obtain the very best results from your videos whenever.

Facebook Video Format

Facebook Video Format


Facebook Supported Video Formats List
Feel uncertain regarding the most effective video layout to submit to Facebook? What video clip styles do Facebook approve? Does Facebook support HEVC/H.265? Supposedly, Facebook sustains mostly all video data types, however HEVC is presently not on the checklist of Facebook style. Below is the Facebook supported video clip layout complete listing.

• 3g2/3gp/3gpp (Mobile Video)
• wmv/asf (Windows Media Video)
• avi (AVI Video)
• dat (MPEG Video)
• divx (DIVX Video)
• dv (DV Video)

• f4v/FLV (Flash Video)
• m2ts (M2TS Video)
• mkv (Matroska Format)
• mod (MOD Video)
• mov/qt (QuickTime Movie)
• mp4/m4v/mpeg4 (MPEG-4 Video)
• mpe/mpeg/mpg (MPEG Video)

• mts (AVCHD Video)
• nsv (Nullsoft Video)
• ogm/ogv (Ogg Media Format)
• tod (TOD Video)
• ts (MPEG Transport Stream)
• vob (DVD Video)


Facebook has a liberal strategy to accepting video uploads, however anything that does not match its suggestions will be internally transformed. Furthermore, it is difficult to optimize the resolution and also element proportion due to the reality that Facebook supplies videos in a variety of forms throughout desktop computer and also mobile.

Recently many customers are favoring square (1:1) videos for Facebook's feed as it inhabits more screen real estate on both desktop and also mobile. Moreover, it is suggested that the video clip be 1280px vast.